Web 2.0 Marketing Strategies
Web 2.0 marketing strategies have evolved over fairly recent times to become an important part of promotion for websites. Yet, still many people ask, “What is web 2.0?” It seems there is a lack of clear understanding about the technologies and techniques involved. A certain mystique surrounds the modern Internet for some people who remember the Internet of the 1990’s with fondness, and are not too sure about the direction it is currently taking.
For this reason it is important to keep in mind that any web 2.0 marketing strategies are just that – ways and means to promote websites so that they perform better, and result in yielding a better profit margin. Some work better than others and most people do them all wrong anyway. Not understanding what bookmarking or blogging means, or how to make use of social networking and social news sites, the hapless marketer ends up outsourcing it all to social bookmarking services. This costs a lot and usually doesn’t have the desired effect anyway.
There are better ways, lots of better web 2.0 marketing ways. Take blogging for example. A blog is a type of web 2.0 property. It can be used to promote a main website, or it can be the main website. When you make a new post you can take a small part of it and submit the snippet to several of the top social news sites, such as Digg, Propeller and Reddit. Next you can bookmark the blog post snippets you just submitted using social bookmarking sites such as Delicious, Faves, Mixx, Google Bookmarks or Simpy.
Each of the bookmarks you just made has an RSS feed. If you ping each of the feeds, that will tell the search engine spiders that there is something worth looking at, and they will come running to see what it is. There are several pinging services available for free that you can use, but be careful not to overdo it. Once is enough. Marketing online is not rocket science, so don’t make it so. Using web 2.0 properties is just a way of using suitable marketing tools at your disposal. Don’t ignore the more traditional strategies. Getting good solid backlinks from reliable sources is still an extremely important strategy of promotion that will build dependable website traffic.
Using web 2.0 marketing for businesses is really just modern Internet marketing tactics. Social media with its viral marketing potential offers a greater scope for achieving the desired end result: websites that perform really well and stay successful.
Tags: Web 2.0 Marketing